As a roofing contractor, you have the opportunity to easily enhance your service department by offering preventative roof maintenance to your customers. By doing so, you can validate warranty contracts, strengthen income sources, become proactive instead of reactive, diversify your service portfolio, enhance the image of your business, and improve relationships with customers. The real obstacle is successfully selling preventative maintenance – so let’s talk about how to do just that.
Three Important Tips To Remember When Selling Roofing Preventative Maintenance:
- One of the most important tips when it comes to successful selling is shifting your mindset from yourself to the customer. It’s not about what matters most to you; it’s about what matters most to them. And when it comes down to selling preventive maintenance services, their primary concern should be safety and security. So make a point of conveying that your business stands for those values first and foremost.
- Another key factor in selling preventative maintenance is providing tangible value in the form of cost savings that are not only immediate but long-term as well. Explain how regular maintenance will lead to fewer callbacks and emergency repairs over time if problems are caught early on before they worsen—and make sure these cost savings are emphasized in all pitches related to preventative maintenance services.
- Be sure to keep up with the latest trends in roofing technology as well—this could mean investing in new equipment or training employees on new solutions that would help improve efficiency during preventive maintenance visits. This will also help raise customer confidence levels in terms of their experience with your company and its commitment to staying ahead of the curve when it comes to roofing solutions.
Offering preventive maintenance may be complex, but that doesn’t mean you shouldn’t take advantage of its great potential benefits – especially when success depends on correctly pitching it more than anything else. To do this requires an understanding of what matters most to the customer – safety and security – as well as a focus on tangible value such as cost savings over time due to fewer callbacks or emergency repairs. Finally, stay ahead of the curve by keeping up with current trends in roofing technology so you can offer customers quality solutions for their roofs every time!
To learn more tips about selling roofing preventative maintenance successfully and see common mistakes made by contractors, download our free ebook, Why You Should Offer Preventative Maintenance Programs.
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