It’s no secret that marketing is one of the best ways for a roofing company to reach more potential leads. But nowadays it seems there are a ton of different techniques to market your roofing business. With so many options available, it can be hard to know what would work best for you. We’ve put together some simple and easy ways to effectively market your company.
Take a look at these marketing strategies to help reach new customers and increase your roofing business’s visibility.
1. Utilize social media marketing
Social media has become one of the most popular platforms for marketing a variety of products and businesses—including roofing.
A large number of consumers use social media channels like Instagram, Twitter and Facebook to read the latest headlines or research popular services. These particular platforms are great for roofers to connect with different audiences and put their expertise on display.
By implementing social media marketing you can:
- Build credibility for your business
- Showcase project before and afters
- Create new opportunities to connect with customers
- Market your site’s various pieces of content (i.e. articles, customer testimonials)
While social media may not seem like a channel that could be used to generate roofing leads, it is actually a great way to improve your marketing and extend your reach to new potential customers.
2. Optimize your roofing site for SEO
Whenever we are looking for a product or service the first thing we do as consumers is take to the internet to find the best in the business in our area. According to Bright Local, over 80 percent of business inquiries begin with discovery searches. Search engines, like Google, are designed to help us easily find the right providers for the services we are in need of.
If a potential customer searches for terms like “roofers near me,” they are going to go with one of the first options that pop up. By implementing proper SEO practices, you can increase your roofing website’s visibility and generate additional roofing leads.
To properly optimize your site’s content for SEO, you have to:
- Include highly searched roofing keywords on web pages
- Create content around topics that are interesting to prospective customers
- Adding landing pages to highlight service areas and cities
To get started with utilizing SEO, you should first identify the top roofing keywords that apply to your roofing business. You can use tools like Google’s Keyword Planner to know which key terms to target. Once you’ve determined the right keywords, you can create content using them.
3. Monitor your Google listing
As we previously discussed, a majority of consumers use search engines, like Google, to find local, top-rated providers to service their homes or business locations. If a potential lead comes across your Google listing and finds incorrect contact information, business hours or a website URL, it could cost you potential revenue.
By monitoring and updating your Google listing frequently, you have the ability to:
- Monitor and respond to reviews
- Add photos of your location(s)
- Show completed work
- Maintain business hours, contact information, and more
Google is considered one of the biggest platforms that consumers use to hire for various services—including roofers. Start by staying on top of your listing so potential customers know where to find you.
4. Create business profiles on review sites
Whether it’s Google, HomeAdvisor or Yelp, review sites are one of the most common places customers visit before they decide to pick up the phone to book a service. It was actually reported by Inc.com that 84 percent trust online reviews of companies.
Staying on top of reviews left about your company will help you connect with past and future customers as well as show your dedication to your brand. Creating listings for your roofing business on relevant review sites is the best place to start.
Creating listings for your business on review sites is easy. You can use tools like Yext to automatically add all your vital business details and monitor any suggestions made by customers.
5. Implement pay-per-click advertising
Paid advertising is one of the other popular ways roofing businesses boost their name across search engines. While it may not be something you are ready to spend a ton of money on, it is something to consider as you continue to ramp up your other marketing efforts.
When you take advantage of pay-per-click (PPC) advertising, your chances of being seen by potential customers increases pretty dramatically. Instead of using basic search techniques like we touched on with SEO optimization, your ads will appear for highly searched terms and your listing will be found at the top of the page.
It’s definitely an investment to implement PPC ads, but the ROI is undeniable.
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