Common costly mistakes roofing companies make

Ensuring that your roofing business is running successfully can be difficult. There are a lot of areas to review and items to track, making it easy for important things to fall through the cracks. But some of the most common mistakes can cost you a lot more than a single job bid.

As the roofing industry’s leading roofing software provider, Jobba works closely with roofing business owners and crews to understand where their company is seeing issues. Using their feedback, we have been able to narrow down some of the most common missteps roofing companies make and how you can avoid making them as well.

They don’t have defined processes

One of the biggest mistakes roofers make is that they don’t have any streamlined processes for their company. This can be anything from scheduling to transitioning from sales to production to billing. When there aren’t proper steps being taken, it can lead to slower timelines, delayed projects and unhappy customers. 

This can be avoided by creating steps for everyone within the company to complete during a job’s life cycle. You can create checklists for each job that includes standard procedures, milestones and other items to ensure the job is completed on time and is error free. Using customizable checklists within your roofing software is a great way to get started establishing processes that work for your company.

They don’t take advantage of marketing

Every company within any trade or industry should have some form of a marketing plan. Whether it is through social media to email marketing, it is crucial when building awareness and putting your roofing business on the map. However, many contractors believe marketing can be tricky and expensive, so they just avoid getting involved altogether. But that is a huge mistake and can actually cost them new jobs and limit their reach to potential customers.

There are plenty of free and easy ways to get your marketing plan rolling without having to hire an agency to do the work for you. For example, one of the ways you can improve your marketing strategy is to utilize review sites. Many of your potential customers scour sites like Angie’s List, HomeAdvisor and Yelp looking for the best roofers in their neighborhood. You can boost your listings on these sites by asking satisfied customers to leave positive reviews or offering incentives (i.e. gift cards). This will help build your reputation and won’t cost your company a lot of money.

They don’t have the most skilled crews

Providing customers with a great finished product is crucial to maintaining a good business reputation. But if work isn’t performed right, you are looking at having to spend extra time correcting the mistakes and having an unhappy customer. A lot of this can be traced back to having crew members who aren’t properly trained or just aren’t paying close enough attention to their work. 

The best way to avoid these kinds of mistakes is to hire employees with the right skills and provide training to help keep them sharp. When hiring your field crew members, it’s important that they have a background in the roofing industry. You can even put their skills to the test by taking them on site to see how they perform. This will ensure you are bringing on the most qualified team members to help deliver high quality work. 

They don’t use the latest technology

It’s no secret that technology is constantly changing. From having a new version of the iPhone every to system updates on our computers, it almost feels impossible to keep up with. And roofing technology is no exception. Many roofing companies have been doing business a certain way for years and don’t see a need to update their current systems—or aren’t sure what option is best for them. 

Roofing software, like Jobba, is built to follow the way contractors do business. While it will enhance how you work, it won’t require you or your employees having to learn a brand new process. Technology for roofers is also easy to learn and adoption is worry-free thanks to live support and training. This way your company stays up to date on the latest technology and you don’t have to stress about falling behind your competition.

Successful roofing companies understand the value of investing in their employees, their business plans and the best technology. While there may be some initial upfront costs involved, your return on investment will be worth it. Jobba’s users see an average of a 70 percent ROI. See how we can help you streamline your business and grow your revenue today!

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